Real Betis Balompié designs the first shirt made from marine algae
FREE KICKS* Partner Real Betis Balompié designs the first shirt made from marine algae
As a proud partner of FREE KICKS*, Real Betis continues to set an example for innovating on circularity. In this new initiative, the project partner leverages apparel to drive influence and environmental sustainability awareness in football. This groundbreaking initiative is part of the club’s Forever Green platform, which aims to engage the world in the fight against climate change through the powerful voice of football.
The objective of this algae-based kit is to raise visibility about the environmental catastrophe caused by the uncontrolled invasion of the Asian algae Rugulopteryx Okamurae on the Andalusian coasts of the Mediterranean Sea and the Atlantic Ocean, which is driven by climate change.
The first of its kind, the kit, was developed in collaboration with Hummel, Parley for the Oceans, and Pyratex and will debut on 16 February against Real Sociedad. The materials were derived from algae, ocean plastics, and wood pulp—echoing the circular economy goals championed by the FREE KICKS project.
Read the full press release here.
* Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
