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FREE KICKS Webinar: Engaging Football Fans With Sustainability on Match Day and Beyond

🚀 A great opportunity to explore innovative strategies that bring fans into the heart of your club’s sustainability journey

Supporter travel and food/beverages served at games are the two largest environmental impacts of football matches, according to life cycle assessments undertaken by FREE KICKS* partners

While clubs can implement behind-the-scenes sustainability measures, real progress happens when fans are actively involved. Bringing supporters along on the journey is key to reducing emissions from travel, engaging them on food choices, and driving meaningful change on match day and beyond.

Watch back for insights on:

• Empowering fans to adopt greener habits and reduce matchday emissions
• Aligning supporters with your club’s sustainability vision
• Engaging commercial partners with this work

This webinar is in English with subtitles/closed captions available in Español, Français, Português, Svenska.

* Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

The average European football match generates 0.8 kg of waste per spectator. This equates to 750,000 tonnes per year when all matches organised by European national football associations are taken into account. Moving to a circular model for resources is critical to reduce the environmental impact of football, and sport more widely.

Do you work in football or sport and are you thinking about:

• Implementing circular economy practices within your club operations?
• Enhancing resource efficiency at your stadium or venue?
• Reducing waste and extending the lifecycle of your facilities and equipment?
• Engaging fans and stakeholders through sustainable initiatives?

Watch now to hear from:

• Thom Rawson, Sustainability Lead, Wolverhampton Wanderers FC, Founder of Sustainable Football
• Florin Şari, Public Policy and Social Responsibility Manager, Romanian Football Federation
• Míde Ní Shúilleabháin, Sustainability Advisor Green Club Programme, GAA

This webinar is particularly applicable for:

• Facilities, stadium and venue managers
• Sustainability and CSR managers
• Those responsible for purchasing or procurement

FREE KICKS – Calculating your environmental impact and gaining EMAS certification
Wednesday 9 October 2024, 2:00-3:30 pm UTC, Kia Oval, London and Online

Conference Agenda

Welcome to the conference

• Tiberio Daddi, Associate Professor in Sustainability Management, S.Anna School of Advanced Studies

FREE KICKS project: objectives and key findings

• Alessio Novi, S.Anna School of Advanced Studies

The EMAS registration a voluntary governance tool for improving environmental performance

• Emilien Gasc, Counsellor – Climate, Environment, Energy, Delegation of the EU to the UK

Panel: Assessing the environmental impacts in football clubs through Environmental Footprint and the added value of EMAS certification in football

• Magdalena Nour, Sustainability Manager, Malmo FF
• Rafael Muela, Foundation General Manager, Real Betis Balompié
• Teresa Santos, Sustainability Manager, FC Porto
• Florin Sari, Public Policy and Social Responsibility Manager, Romanian Football Federation
• Panel chair: Tiberio Daddi, Associate Professor in Sustainability Management, S.Anna School of Advanced Studies

Declaração: Este artigo foi traduzido por inteligência artificial e pode não ser completamente preciso. Em caso de dúvida ou discrepância, consulte a versão original em inglês.

Estás no futebol ou no desporto e estás a pensar em:

• Implementando mais esforços de sustentabilidade operacional em seu estádio ou local?
• Branding do seu programa de sustentabilidade
• Vai fazer uma certificação?

Então este webinar FREE KICKS* é para você. Ouça os líderes em sustentabilidade do Racing Club da Argentina sobre o seu Programa Guardião de Resíduos, Energia e Estádio, o FC Porto de Portugal sobre a sua abordagem para obter certificação através do EMAS e da Fundação Real Betis Balompie de Espanha para obter informações privilegiadas sobre os antecedentes e benefícios do seu programa FOREVER GREEN reconhecido mundialmente.

Este webinar é particularmente aplicável para:

• Gestores de estádios e recintos
• Líderes em sustentabilidade e RSE
• Em clubes de futebol de qualquer nível global, ou em qualquer esporte baseado em locais.

* Financiado pela União Europeia. Os pontos de vista e as opiniões expressas são as do(s) autor(es) e não refletem necessariamente a posição da União Europeia ou da Agência de Execução Europeia da Educação e da Cultura (EACEA). Nem a União Europeia nem a EACEA podem ser tidos como responsáveis por essas opiniões.

Descargo de responsabilidad: Este artículo ha sido traducido por inteligencia artificial y puede no ser completamente preciso. Si hay alguna duda o discrepancia, consulte la versión original en inglés.

¿Está en el fútbol o en el deporte y está pensando en:

• Implementar más esfuerzos de sostenibilidad operativa en su estadio o recinto?
• ¿Crear una marca para su programa de sostenibilidad?
• ¿Busca obtener una certificación?

Entonces, este seminario web FREE KICKS* es para usted. Mírelo ahora para escuchar a los líderes de sostenibilidad del Racing Club de Argentina sobre su gestión de residuos, energía y el Programa Stadium Guardian, el FC Porto de Portugal sobre su enfoque para obtener la certificación a través de EMAS y la Fundación Real Betis Balompié de España para obtener información privilegiada sobre los antecedentes y los beneficios de su programa FOREVER GREEN reconocido mundialmente.

Este seminario web es particularmente aplicable para:

• Gerentes de estadios y recintos
• Líderes de sostenibilidad y RSE
• En clubes de fútbol de cualquier nivel a nivel mundial, o cualquier deporte basado en recintos.

Este seminario web está en inglés, pero estará disponible para su reproducción en inglés, español y portugués a través de subtítulos posteriormente para su visualización a pedido.

*Financiado por la Unión Europea. Las opiniones y puntos de vista expresados solo comprometen a su(s) autor(es) y no reflejan necesariamente los de la Unión Europea o los de la Agencia Ejecutiva Europea de Educación y Cultura (EACEA). Ni la Unión Europea ni la EACEA pueden ser considerados responsables de ellos.

Are you in football or sport and thinking about:

• Rolling out more operational sustainability efforts at your stadium or venue?
• Branding your sustainability program
• Going for a certification?

Then this FREE KICKS* webinar is for you. Hear from sustainability leads at Argentina’s Racing Club on their waste management, energy and Stadium Guardian Program, Portugal’s FC Porto on their approach to gaining certification through EMAS and Spain’s Real Betis Balompie Foundation to get insider insights on the background and benefits of their globally recognized FOREVER GREEN program.

This webinar is particularly applicable for:

• Stadium and venue managers
• Sustainability and CSR leads

At football clubs of any level globally, or any venue-based sport.

This webinar is in English but will be available for playback in English Spanish, Portuguese via closed caption afterwards for on-demand viewing. 

*Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.