FREE KICKS Webinar: Engaging Football Fans With Sustainability on Match Day and Beyond
26th March 15:00 – 16:00 CET
🚀 Don’t miss this opportunity to explore innovative strategies that bring fans into the heart of your club’s sustainability journey
Supporter travel and food/beverages served at games are the two largest environmental impacts of football matches, according to life cycle assessments undertaken by FREE KICKS* partners
While clubs can implement behind-the-scenes sustainability measures, real progress happens when fans are actively involved. Bringing supporters along on the journey is key to reducing emissions from travel, engaging them on food choices, and driving meaningful change on match day and beyond.
Are you working in football or sport and wondering how to:
- Empower fans to adopt greener habits and reduce matchday emissions?
- Align supporters with your club’s sustainability vision?
- Engage commercial partners with this work?
If yes, then this webinar is for you. Hear from ECA members:
- Tom Harris, Sustainability Manager, Brighton & Hove Albion FC
- Lucie Venet, Executive Director of Thirteenth Man, Olympique de Marseille
- Magdalena Nour, Head of Sustainability, Malmö FF
- Moderator: Claire Poole, Founder and CEO, Sport Positive
This webinar is particularly applicable for those who work in sport, across these responsibilities:
- Sustainability and CSR
- Commercial and sponsorship
- Venue and facilities
- Fan engagement and sports marketing
This webinar is in English.
* Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
